Marketing Translation

Marketing Translation

Marketing translation refers to translating advertising texts and other promotional materials (presentations, press releases, video clips, brochures, etc.).

The goal of any marketing text is to pique the interest of a potential customer. When working with marketing materials, the translator’s primary goal is to properly interpret the source text and recreate it in another language in such a way that it has an identical effect on the reader.

Logrus IT’s specialists translate text, audio, and video in common European and Asian languages, as well as less common ones. In order to bring your ideas to a new audience while factoring in its unique national features, we don’t just localize marketing materials — we also adapt them to the target culture.

Our clients include Microsoft, Samsung, Logitech, Schneider Electric, KIA, Kaspersky, and more.

We translate marketing materials such as:

Text (presentations, press releases, case studies, interviews)

Audio (interview transcripts, podcasts, jingles)

Videos and interactive materials (we translate and create video clips and training courses)

Illustrations (printed materials and other published items such as catalogs and brochures)

Our desktop publishing and translation projects always conform to the client’s exact specifications. At the client’s request, we can also perform additional stylistic editing or transcreation.


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