CONTENT AUTHORING
To achieve success, it is important not only to provide high-quality products and/or services, but also to actively market yourself to customers, both potential and current.
The life of any company revolves around content: product and service catalogs, newsletters for subscribers and partners, advertising brochures, website materials, social media/blog posts, the list goes on. The more interesting and informative the content, the greater the appeal of your company, turning potential sales into real ones.
Logrus IT will help run your website and social media accounts, keep clients and customers informed of your products and achievements, and train employees and partners. Our focus is on quality. Every text that we produce is the result of close-knit collaboration between the project manager, author, copy editor, and proofreader.
We work with major international companies such as Kaspersky, Kia, Samsung, and Canon — and will be delighted to see you among our clients too!
Articles and news
for websites and print media
Software manuals
Social media posts
Mailings and newsletters
Corporate video scripts
Educational materials
For a multinational company specializing in digital automation and energy management, we created engaging educational videos that help homeowners choose the right electrical products for their needs. Our team reviewed and finalized the texts, recorded and edited the voiceovers, selected background music, designed graphics, and animated videos demonstrating how to install and use various outlets, switches and fixtures.
Working on KIA’s interactive app, we wrote scripts for its promo video and created animation using pseudo-3D graphical elements. Our specialists translated the video into five languages and recorded voiceover for it. These materials were later used to promote the brand in various countries.
We received a brief to develop a set of animated stickers for Telegram with Midori Kuma, the Kaspersky mascot. The themes for the stickers were holidays, memes and intense emotions.
For Kaspersky, we developed a turnkey educational website, education.kaspersky.com, and also created the content for it (cybersecurity courses). On the website, users can study by watching videos or reading illustrated texts, and then test their knowledge by answering questions. Upon successfully passing the final test, the user receives a certificate.
For the launch of the KIA EV6 electric vehicle, we were commissioned to produce a video about the KIA EV Simulator app. The customer chose the color scheme and visual style from the options we offered. The final video demonstrates how useful the application is for everyone (in particular, car sales managers, car owners, and mechanics).
We localized the video into five languages: English, German, French, Spanish and Korean.
For the fast-food restaurant chain McDonald's, we created a New Year's game called Hospitality Leader. McDonald’s employees could register on the website and test themselves in the role of a Hospitality Leader, making quick decisions in various situations that could arise in a restaurant. Prizes awaited those who performed best in the game.
On the website “Earth 2050”, people make predictions about the future of the planet. The project’s creators, Kaspersky, asked us to bring these predictions to life in visual form. So, now you can visit the world of the mid-21st century in 360-degree panoramas of landscapes and interiors, as depicted by professional illustrators. To give you an idea of how some of the world’s most famous cities might change over time, some of the images have been made in several versions, like snapshots of different decades.
Kaspersky’s mascot—the green bear named Midori Kuma—not only teaches people about the intricacies of cybersecurity, but also loves to celebrate various holidays. The company decided to introduce this side of Midori’s life to the public and asked us to develop a visual style for holiday postcards to be posted on social media. Our task was to make the postcards fun and cute while strictly adhering to Kaspersky’s internal style guides.
For the website Earth 2050, dedicated to predicting the future, we created five T-shirt prints in a simple linear style, similar to vector graphics. According to the predictions depicted on these T-shirts, people will one day be able to travel to the Moon, work on a floating research station shaped like a Merlion, take breaks from electronic devices in designated relaxation areas, and purchase superhuman abilities, like underwater breathing and night vision, over the internet. These T-shirts were used as prizes for the authors of predictions and sold in the online store.
For Kaspersky, we create animated videos for various holidays: New Year, the company’s birthday, Valentine’s Day, and Tester’s Day. The characters in these playful cartoons included the green bear Midori Kuma, robots, Boris the tester, and Eugene Kaspersky himself. The videos were created in a contemporary cartoon style using Adobe Animate.
We developed e-courses for Norgold's mineral resources and technical mining services. Based on the client's internal documents, we created course scenarios and organized them into a learning map. Our designers prepared a design layout in the corporate style and visuals that brought the dry data, tables and charts to life. Using Articulate Storyline, we created animated courses with voiceover narration. The result was a set of interactive, media-rich training modules with the ability to download additional materials.
A series of sketches about the importance of information security and the preservation of your personal data for Kaspersky
