The e-learning field experienced explosive growth in 2020. The catalyst for this growth was the COVID-19 pandemic and the restrictions associated with it. Many people saw the mandatory move to social distancing as an opportunity to boost their professional bona fides, find an interesting hobby, or change careers.
Companies that switched to online courses also used quarantine as an opportunity for growth. This article is about the opportunities the pandemic has created for organizations that want to increase their employees’ qualifications, as well as those who have decided to created their own educational and training products and attract a general audience.
Do you want to teach your employees the basics of cyber-security? Or how to use a new accounting program? Or how to maintain a new machine? This can all be done with online courses.
According to predictions by the journalists at Forbes Education, after the pandemic, corporate training will continue to be conducted online. Their experts discuss a number of advantages e-learning courses have over traditional training. Here are a few of them.
Familiarizing a new employee with the structure of your company can take a long time and distract them from their work. Online company tours allow employees to learn everything they need to know without using up valuable human resources. The same applies to learning new skills, software, and equipment. In-person classes largely depend on the instructor’s schedule, but online courses can be taken at any time.
They allow employees to learn new things without being distracted from important work. A modern e-learning format known as "micro-training" can be especially helpful in this regard. The principle behind micro-training is "one class = one idea". These mini-classes include:
A properly-prepared course will help employees learn what they need to know quickly and save trainers valuable time. Instructors no longer need to teach the same exact class over and over again to different groups — they can just create a single video or audio lesson.
Employees’ learning can be verified with automated quizzes, so experienced employees don’t have to spend time administering and grading tests. Answers to frequently-asked questions can be stored in an electronic database so employees can find them on their own without distracting the instructor.
E-learning courses make it possible to view training statistics and track indicators such as:
These indicators make it clear which employees actually want to grow within the company and which are satisfied with their current position and don’t intend to earn additional qualifications. This information can help you get a better understanding of employees’ capabilities and manage projects more efficiently based on each employee’s real potential.
You can also implement a bonus system and encourage especially ambitious, hard-working students with high scores. This is a great way to motivate junior employees and gamify the training process.
People forget things all the time. With an e-learning course, employees can easily go back over completed materials, reread an explanation, or find a helpful chart whenever they want to. In some cases this can be simpler and easier than checking notes taken during an in-person lecture.
Modern e-learning platforms offer the following opportunities:
Combining various formants (videos, tests, animated sequences, real case studies) makes training interesting and holds employees’ attention.
Let’s sum up. The pandemic is gradually changing the labor market. IT is becoming more and more widespread, staffing requirements are growing, and employees themselves are becoming more mobile. Switching from in-person courses to e-learning helps companies get more out of training with less waste.
New training formats, flexible schedules, time-saving options, convenience — these are just a few of the advantages of e-learning that have become obvious to companies during the pandemic. And they will help business grow in a more tech-focused way going forward.
Are you well-versed in your field? Are you ready to create your own drone-building or Python programming course? Are you getting ready to release it on the market? Or maybe your goal is to use e-learning to promote your brand or product?
The pandemic is the perfect time for e-learning courses intended for a general audience, otherwise known as massive open online courses or MOOCs. Since the switch to remote work, companies have seen the advantages of e-learning, and investors are ready to invest in new technologies. There are other reasons why having your own online class is a good idea.
According to certain analyses, the demand for MOOCs has increased during the pandemic. The number of students taking classes on the Udemy e-learning platform increased by over 400% between February and March 2020. Between March and December of last year, over 69 million people signed up for online courses on the Coursera platform (4.3 times the number of people who registered during the same period in 2019), and the number of users of the Russian platform Skillbox increased by a factor of 4.5 between March and August.
First of all, e-learning is trusted by the people who use it. The growth of the e-learning segment has intensified competition and led to an increase in the quality of the final product.
Second, employers trust e-learning more than ever. Employers used to be skeptical of online courses, but the instructors who teach these courses can now oversee the process using proctoring technologies — they can use webcams and microphones to make sure rules are being followed and observe a student’s screen in real time.
Many companies have had to reign in their online marketing budgets during the economic crisis caused by the pandemic. As a result, search-engine marketing prices and cost per click have gone down. There are more advertising opportunities than there used to be.
An online course is, in and of itself, an excellent example of content marketing. It represents you as an expert in your chosen field, increases loyalty to your brand, and boosts sales.
All in all, social distancing has created new opportunities for people who want to create their own online course and release it on the market. High demand, trust in e-learning, and the advantages of marketing campaigns will help you reach your goals more efficiently.
UNESCO’s analysts have determined that the number of online students worldwide skyrocketed from 300 million to 1.5 billion in March 2020. The creators of the Moscow Economic Forum information portal are convinced that this has changed the education industry forever. Digital platforms have taken the lead over traditional campuses. E-learning will become an even larger and more robust part of the educational landscape.
According to data gathered by experts from the HolonIQ educational platform, the e-learning field grew by 16.3% in 2020. And that growth is continuing — the market is expected to reach a total volume of USD $404 billion by 2025.
KPMG’s experts have noted that 41% of Russian companies will make online training a standard managerial practice once the crisis is over.
If you want to create your own e-training course, but you don’t know where to begin, you should get in touch with the professionals. Logrus IT’s experts have been developing online courses for over a decade, handling everything from interactive "first steps" courses for new employees to programs for increasing employees’ qualifications and developing communication within an organization.
Logrus IT will save you time and resources while ensuring an excellent outcome. We can work in standard content-submission formats or use original methodologies. Our team includes experienced designers, artists, scriptwriters, video editors, programmers, voice-over performers, editors, and other specialists. We can create top-notch e-learning courses of any level of complexity.
Author: Baina Kukanova
