Client
Kaspersky
Client industry
Cybersecurity
Project goals
Our client is a major international company developing cybersecurity systems for homes and businesses. The company is renowned for its security solutions aimed at countering hacker attacks, blocking malicious links, and neutralizing virus threats. The company researches a variety of cyberthreats and manages online resources related to cybersecurity.
The client created the Threatpost portal, dedicated to information security news. The site is visited by both Russian and English-speaking users, so articles were published in both languages. Day-to-day portal maintenance became increasingly time-consuming for the client’s staff, which led them to delegating management to Logrus IT specialists.
Our task was to ensure regular publication of posts while also increasing site traffic and page views. On average, we needed to publish five articles daily under tight deadlines, ensuring the news remained relevant.
Logrus IT offered a full range of services for managing the portal. We handled copywriting, editing, and proofreading, and sourced images from the client’s database to illustrate the articles. We also made recommendations for expanding this image database. Our flexible, adaptive approach tailored to the client’s workflow quickly earned their trust.
For the project, we hired two editors with experience in the news industry and a strong understanding of the subject matter. In addition to proofreading, they were responsible for monitoring the information landscape, selecting relevant topics, planning tasks to meet regular publication schedules, and analyzing metrics. We also assembled a team of writers who could submit materials under tight deadlines and adhere to strict formatting requirements.
The project demanded constant engagement. Our task was not only to maintain a high work pace but also to ensure the accuracy of all facts. To maintain the quality of texts and prevent burnout, we periodically rotated the group of authors.
The project included the following stages:
The client was satisfied with the quality of the articles and the steady growth of key performance indicators. We managed the project for two and a half years. Over this period, our team wrote, edited, formatted, and published nearly 3,000 articles. Logrus IT continues to support the client by writing content for blogs and special projects, designing products, and creating training videos and e-learning courses .
